EOY Insights: Importance of colour
Colour has very strong emotive qualities and can offer an instantaneous way of communicating meaning without using words - therefore colour, when used appropriately, can be used very effectively in your branding, marketing and product development. We i…CONTINUE READING
EOY Insights: You Are Your Message – How To Articulate Your Company’s Purpose
You’re at a party or industry event when your friend introduces you to a journalist. You smile, you shake hands, you introduce yourself and your company. The journalist, in turn, obliges. “So what does your company do exactly?” he/she asks. …CONTINUE READING
EOY Insights: Inspiring the next generation
When I entered university in 2006, the economy was booming. Everyone told us we would have our pick of jobs when we came out; that the corporate world was just waiting at the gates of UCD ready to fork over large amounts of cash for us to do our dream job…CONTINUE READING
EOY Insights: Too Much To Do And Not Enough Time To Do It In?
I am always thinking about planning. It’s a symptom of modern working life; there is so much to do and not enough time to do it in. How do you work smarter and achieve more? I don’t believe we should be working every hour of the day and work life bala…CONTINUE READING
EOY Insights: The 5 Best Strategies To Attract and Retain Top Talent
Something we hear a lot from entrepreneurs within the EY Entrepreneur Of The Year Programme is the challenge of not only attracting the right talent for their companies, but also retaining talent. After all, the key to any successful business is the team …CONTINUE READING
EOY Insights: They are more afraid of you than you are of them!
Running a start-up or growing a business can be intimidating. You might be faced with direct or indirect competitors who could outspend you in a heartbeat or have an R&D department filled with MIT graduates. The truth is they are more scared of you th…CONTINUE READING